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Research Areas

The institute’s areas of expertise are based on general psychology, educational psychology, counseling and guidance, and industrial and organizational psychology. They form four specific disciplines: cognitive and educational psychology; social and cultural psychology; industrial and organizational psychology, and guidance and counseling psychology.

 

 

Discipline      

Areas of Expertise

Cognitive and Educational Psychology

Human cognitive psychology; experimental psychology; neuropsychology; testing and statistics; psychological assessment; psychological assessment of children; systematic cooperation with regard to academic affairs on campus; learning and motivation; developmental psychology; educational psychology; applied cognitive psychology; applied statistics

Social and Cultural Psychology

Social psychology; personality psychology; community mental health; positive psychology and resilience; subjective well-being; psychology and counseling using the Internet; gender issues; cultural psychology; multicultural education; community psychology; social justice and advocacy; localization of psychology

Industrial and Organizational Psychology

Organizational behavior; personnel psychology; HR management and development; advertisement and marketing; training for professionals; brand psychology; career development; workplace mental health; employee assistance; coaching psychology and counseling; team leadership and innovation; user experience; big data applications

Guidance and Counseling Psychology

Counseling in schools; psychology and counseling in schools; practical counseling psychology; group counseling; game therapy; expressive arts therapy; psychological issues regarding the care of children and adolescents; family counseling; career counseling and guidance; academic affairs and counseling in colleges; community counseling; psychological counseling; multicultural counseling; counseling within specific contexts

 
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